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Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?
The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.
When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.
Different colors evoke different feelings in us. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let us consider the warm colors first.
If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
Orange is a friendly, playful color. It shows overall energy. It is great with children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
The cool colors are given below.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
Green is associated with the outdoors. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white is in their own category. Combined with other colors, they are very powerful.
If you want to learn more about logo colors, visit this website and read more about it now.
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